2022 · Case study
Adcuesta
Front-end build for an AI-driven marketing platform.
- Role
- Front-end developer
- Timeline
- 6 weeks
- Year
- 2022
- Stack
- 4 tools
AdcuestaOverview
The marketing site and front-end for an AI-driven marketing platform — built around the promise of connecting brands with the right audience and boosting engagement through AI, with a dedicated Gen AI product area.
Built with
The problem
The product's AI capability was its differentiator, but the front-end had to communicate that clearly to non-technical marketers and convert them into trials.
The approach
Built the front-end in Angular with hand-written HTML5 and CSS3 for full control over the visual language.
Structured the information architecture around services, Gen AI and a content blog.
Designed the hero and CTA flow around a single conversion goal.
Made the whole experience responsive across breakpoints.
Results
Gen AI
Product area shipped
Angular
Front-end rebuild
Live
In production