Writing

Notes from the build

Notes from building web, mobile and AI products — shipping AI features that hold up in production, Next.js performance work that pays off, and how I scope and run client projects.

Articles: 4
Topics: 4
Latest: 2026
Format: Practical, no fluff

22 Jul 2026 · 2 min read

Shipping AI features that survive production

A demo needs one good answer. A product needs a good answer on the worst input a real user will send you. Here's the gap, and how I close it before launch.

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Engineering

14 Jun 2026 · 2 min read

The Next.js performance work that actually moves the score

Most sites don't need a rewrite to feel fast. Four fixes — images, fonts, the client boundary and third-party scripts — get you most of the way there.

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Product

30 May 2026 · 2 min read

Why WhatsApp beats email for customer feedback

Local businesses don't have a feedback problem, they have a delivery problem. The message is fine — it's arriving in the wrong inbox.

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Freelancing

18 Apr 2026 · 2 min read

How I scope a fixed-price build without getting burned

Fixed price fails when the scope is a wish and the estimate is a guess. Four habits that keep the number honest for both sides.

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