2026 · Case study
Mindwatts
Author, speaking and advisory site for a MedTech founder.
- Role
- Designer & WordPress developer
- Timeline
- 2 weeks
- Year
- 2026
- Stack
- 4 tools
MindwattsOverview
A personal platform for a MedTech and patient-science founder, covering three forthcoming books, a speaking schedule, advisory work, a founder's blog and video and podcast output. One site carries a career's worth of credibility and a publishing launch at the same time.
Built with
The problem
The audiences barely overlap — conference organisers booking a speaker, MedTech peers assessing advisory credentials, and readers waiting on a book release. Each needed a clear path without the site fragmenting into three.
The approach
Split the navigation by intent — books, speaking, advisorship, blog, videos — so each audience lands on its own track.
Built the book section to hold pre-launch titles with sign-up capture, so interest accrues before release day.
Gave the speaking schedule a dated, scannable format organisers can act on.
Structured the four interest areas — medical devices and patient science, consumer products, the founder's blog and health and wellbeing — as separate entry points into the writing.
Results
3 books
Pre-launch titles with sign-up
5 sections
Audience paths separated
Live
In production